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Made by Her supports enterprises that are women-owned, women-led and engages a majority of women in the workforce
or the value chain to connect directly with customers. The platform promotes alternative market access including digital and off-line platforms,
enables national access to markets and business networks, and provides technical assistance for quality control and improvement, brand building, product diversification and innovation. Additionally, it will build solidarity and business linkages between women entrepreneurs
and facilitate collective advocacy. Significantly, it focuses on addressing gendered implications within the sector,
including promoting women’s contribution to Sri Lanka’s economic growth.

MbH offers women equal access to an untapped market despite the scale of their enterprise, nature of the product, branding,
geographical location, English language skills, IT skills and social class.

The platform provides coaching and mentoring support for entrepreneurs to ensure market readiness for their products
by helping them improve product quality & branding and obtain quality & hygiene certificates.